JLA in the Press

Zilli Teaches How To Balance The Books
Posted on March 25, 2009

These are difficult times for that peculiar breed of cuisinier that is the celebrity chef, so those surveying the takings with despair could do far worse than tear a leaf out of Aldo Zilli’s book.

The enterprising restaurateur (also the face of Philadelphia cream cheese) has appeared on the website of after-dinner speaking agency JLA, with the offer of a day-long kitchen workshop for corporate groups.

At a cool £300 per person ( plusVAT), customers get an appetite-inducing eight-hour shift in the Zilli kitchen, as well as a dawn trip to Billingsgate fish market and quick lesson in filleting their finds. “It started out as being an occasional thing for a bit of fun,” Zilli, left, explains. “But these days we have groups of ten about once or twice a month.”

His place at JLA puts him in lofty company. As well as a choice selection from among the kitchen glitterati, the London-based company represents such illustrious figures as Neil Armstrong, Sir David Frost and Nick Leeson (who may be less useful in a recession).

Original article appears here

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