Alex was part of the team that launched the award-winning US airline Virgin America before leading Virgin’s entire digital strategy, including Sir Richard Branson's personal strategy. In speeches and workshops, Alex demonstrates how to create a meaningful bond with customers by showing the human side of brands, building relationships online and in the real world, exploring the psychology of brand loyalty, and revealing some of the best tactics for keeping customers happy and loyal.
Alex was part of the team that launched the award-winning US airline Virgin America before leading Virgin’s entire digital strategy, including Sir Richard Branson's personal strategy. In speeches and workshops, Alex demonstrates how to create a meaningful bond with customers by showing the human side of brands, building relationships online and in the real world, exploring the psychology of brand loyalty, and revealing some of the best tactics for keeping customers happy and loyal.
Former Chair, PFA
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Former Editor, WIRED UK
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BT Sport
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