Video Interviews

BJ Cunningham

The brand consultant, Visiting Professor (and Death Cigarettes founder) is now helping to grow Turkey’s export market and advising British consumer brands on ‘disintermediation.’ In a thoroughly entertaining speech BJ compares customer loyalty to a long-term relationship, while “discounting is little more than a one-night stand.” He argues the brand is a promise, not merely a logo: “It’s about showing the authentic soul of your organisation and your community.”