Video Interviews

Richard Reed

Richard left advertising to set up a fresh fruit juice business; Innocent went on to achieve huge growth before selling to Coca-Cola. Richard now works with a new wave of entrepreneurs, investing in and advising a range of online and food and drink startups. In speeches he argues for a simple mission, emotional appeal, and work on the small details such as ‘enjoy by’ instead of ‘use by’ dates. Recruit entrepreneurial types with a ‘yes’ mentality, show zero tolerance to those with conflicting values, and borrow ideas from anywhere and everywhere.