Having secured exclusive interviews with the likes of Sheryl Sandberg, Justin Trudeau, Bill Clinton, Elon Musk, and Eric Schmidt, Sam most notably led negotiations for the ground-breaking Newsnight interview with HRH Prince Andrew. She reveals what these types of interviews say about leadership, reputation and communication in the modern age. She also examines the personal and professional relationships behind the scenes; the persuasion, compromise and empathy required to develop trust and understanding between all parties, and knowing what questions to ask (and which ones not to).