Dick Powell

Dick Powell

Product Designer & Innovator

Synopsis

Over three decades of innovating products, Dick says that he's learnt that reality and ideas are utterly inseparable; that inspiration is more valuable than perspiration; that foresight is as important as insight; and that observation can be more helpful than information. Above all, while experience is everywhere, vision is rare but essential to effective innovation. He challenges companies of all types to think like designers and create a climate for fostering innovation and visions of the future.

Biography

Dick Powell is co-founder and Chairman of internationally renowned design and innovation company Seymourpowell. He is also the Chairman of D&AD, the international association and professional body for creative advertising and design, and has twice been its President. Seymourpowell's work ranges from consumer appliances, mobile phones and luggage to transportation - including cars, motorcycles, trains and planes.

In over three decades of designing innovative products, Dick says he's learnt that reality and ideas are utterly inseparable; that inspiration is more valuable than perspiration; that foresight is as important as insight; and that observation can be more helpful than information. Above all, while experience is everywhere, vision is rare but essential to effective innovation. He challenges companies of all types to think like designers and create a climate for fostering innovation.

As well as their design work, Dick and Richard fronted their own Channel 4 series, Designs on Your... where the duo looked at those trying to change the world by reinventing everyday, often overlooked, products. The original series was followed by Better by Design, in which Dick and Richard were presented with more challenges to improve commonplace items. They brought fresh thinking to kitchen bins, razors, burglar alarms and the all-important shopping trolley.

In his presentations, Dick considers the difference between business asking why (and finding barriers) and creative thinkers asking why not (and finding new ideas). He reflects on how design ideas, creating visions of the future but based on practical realities, can change business models.

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