Andrew Fraser

Andrew Fraser

Senior Advisor, Mitsubishi

Synopsis

After serving on the European board of major ad agencies, Andrew became CEO of Invest UK - the government body responsible for marketing the country to international investors. During his six years at the helm, foreign direct investment more than doubled. Andrew sets out the challenges for corporations and politicians in a multi-polar world recovering from recession. What new behaviours are necessary for Britain to compete in an Asian 21st century?

Biography

Andrew’s first career was in international advertising, as Director of Business Development for Saatchi & Saatchi Worldwide, and CEO Europe at Dentsu. He then changed tack and served for six years as head of Invest UK - charged with marketing Britain to international investors.

During his time at the government agency, our stock of foreign direct investment more than doubled. Since his departure in 2000 Andrew has been called upon to advise a number of other governments on economic development in general, and FDI in particular. He continues to serve as Senior Advisor to Mitsubishi, developing strategy in Europe, India and China.

A regular speaker at London Business School and the LSE, Andrew’s presentations address the business and political challenges posed by globalisation. How can the UK compete in a multi-polar world recovering from recession? What should we expect in an Asian 21st century?

As well as the Council of Chatham House (Royal Institute of International Affairs), the Board of Think London and the Japan Society, Andrew also sits on the trust responsible for maintaining Shakespeare’s Globe.

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