Survey

TALENT SURVEY

72% OF In-house Event Organisers and 28% Production Companies/Freelances”

Our latest survey to measure how the event industry uses speakers, presenters and entertainers was carried out in December 2007. Of 542 responses, 72% were from in-house event personnel and 28% from production companies and freelancers. Of the in-house respondents, 61% described themselves as decision makers.

What has the most impact on conference delegates - corporate video, food & beverage, the standard of accomodation, internal or guest speakers?

77% of in-house respondents and 52% of producers described guest speakers and performers as “the most memorable aspect of an event.”

Only 15% of overall responses claimed that internal speakers have more impact than guest speakers.

86% of all respondents said that keynote and motivational speakers have more lasting impact than corporate video.

Conference Themes

In order of popularity, the four most common themes for conference speakers are:

- Motivation & Leadership;- The Economy;- Change Management;- Climate Change / CSR

Top Fives

The survey asked respondents to name their favourite keynote, motivational speaker, conference presenter, awards host, after dinner speaker and comedian. The five most popular in each category were...