2010 SNAPSHOT SURVEY
Our latest survey to measure attitudes to booking speakers, presenters and performers was carried out in February 2010. Of 582 respondents in total, 76% were in-house event organisers (Endusers) and 24% from production companies (Intermediaries). 96% of surveys were completed online.
As the chart illustrates, nearly three quarters expect speaker/talent budgets to remain the same in 2010 - whilst a fifth believe spend will fall below 2009 levels.
36% of the 313 Endusers say that inspiring or informing their audience is the primary objective. (Of these a substantial majority are from public sector organisations.) Nearly a quarter of all Endusers use guest speakers or talent to attract or ‘wow’ their audience.
Measuring Impact, Communications & JLA Showcases
Almost 40% use formal feedback procedures to measure the impact and value of external speakers and performing talent. 15% specified that ROI was calculated in ticket sales, increased business or publicity generated, whilst 4% identified behaviour change in their audience as the key indicator of a successful booking.
50% of those who commented on jla.co.uk would welcome email alerts about new names. 32% of those who answered the specific question said they would like to hear about newly available talent via Twitter.
30% of those who commented on the Real Variety Show suggested more opportunity for networking, whilst 14% recommended the show feature fewer stand-up comedians and more variety artists. 3% of respondents wanted to see a ‘webinar’ version of Speakers Breakfasts - whilst one person thought JLA should pay attendee travel expenses.
The survey asked respondents to name the speaker, presenter or entertainer who most impressed them in the previous year. These were the favourites, listed according to the role they most frequently perform at conferences, dinners and awards ceremonies…
AFTER DINNER SPEAKER