JLA’s Speakers Breakfasts give event organisers and producers a free opportunity to see speakers in action before making a booking. Each year we host a Spring and Autumn season to showcase motivators, trends experts and business leaders – as well as the latest ‘movers and shakers’ and exciting new names to join the circuit.
SHOWING ALL OCTOBER 2011
Olympic Speakers Breakfast - Part 1
This breakfast was the first of two special Olympic-based events, designed to showcase motivational speakers for conference audiences in the run-up to London 2012. What can we learn from the Olympians?
Kelly Holmes is only the second woman in history to claim the 800m and 1500m titles at the same Games. The BBC Sports Personality of the Year and Ambassador for London 2012 persevered for over a decade and overcame injury and illness before achieving her ultimate goal. Kelly outlined the passion, compassion and courage needed to succeed.
At the age of 21 Karen Darke fell from a cliff and became paralysed from the neck down. Determined not to let her condition get the better of her, she set off for the Himalayas and Alaska; next year she represents Team GB in para-cycling. Karen demonstrated how we can achieve all manner of things we considered impossible.
Greg Whyte represented Great Britain in the Modern Pentathlon (comprising swimming, shooting, fencing, running and equestrian disciplines) at two Olympics and ten World Championships. He is now a highly prized coach, and the man behind David Walliams' long-distance swimming and Eddie Izzard's 43 marathons in 51 days.
Steve Backley was the first British athlete to 'medal' at three consecutive Olympic Games. The four-time European Javelin Champion and winner of three Commonwealth Golds has a background in sports psychology and discussed the three main attributes which are required for success: self-belief, application and motivation.
LOCATION 28 Portland Place W1
DATE OCTOBER 20 2011
"How To Engage With Customers"
At a time when technology is changing the way we behave, with brands facing ever stiffer competition, Newsnight's Gavin Esler introduced three highly accomplished speakers to share their insight into 'How To Engage With Customers.'
With more than 20 awards to his name, Scott Seaborn is Head of Mobile Technologies at Ogilvy Group UK. Mobile already accounts for 20% of internet use, and Scott explores how each business sector can harness the potential. Complete with music sequencer, his presentation revealed a future of voice search, image recognition and 'augmented reality.'
Rita Clifton is President of the Market Research Society and chair of the consultancy that assembles the Best Global Brands list. She defines a brand as an organising idea to set a company apart from the competition. 'If you don't have trust, you can't have a brand.' Rita spoke about reputation, internal brand management and digital branding - a world where mistakes are never laid to rest.
As Global Brand Director at Green & Black's, Mark Palmer repositioned the organic chocolate bars as a more mainstream product and saw turnover rise ten fold - even before the sale to Cadbury. He advocates investing in brand rather than machinery, and being very clear about who you're targeting.
