JLA: How do you give people confidence in the future?
JA: If people believe their company has a structure and strategy that will lead them forwards, they’ll feel hopeful and confident. But just as Obama’s followers were starting to find, hope alone is not enough.
JLA: How do you make sure everyone is pulling their weight?
JA: It must be made clear to everyone throughout the entire organisation, especially those who aren’t outward facing, that when they don’t do their own job well overall performance drops.
JLA: So it’s all a question of teamwork?
JA: Not exactly. Once we understand individuals’ complexity and allow them to bring all their natural resources to the workplace, we start to get the most out of our human capital – when it’s most needed.
JLA: How do you persuade the cynical or the nervous to embrace change?
JA: Any culture will contain a small percentage of innovators at every level who can enact massive change. These people make wonderful advocates; they need to be identified and empowered.