Rt Hon Sir Richard Needham

As Senior Independent Director of Dyson, Sir Richard has been responsible for developing the company's manufacturing and sales operations in Europe, the US and the Far East.

Richard originally served as a Conservative MP and Trade Minister. He is widely credited for reinvigorating UK exports, and for regenerating Northern Ireland's infrastructure and economic base. He took huge risks by insisting that Belfast's bomb-damaged city centre be reconstructed in glass and steel, to show confidence in the future.

Since leaving politics Richard has worked as Chairman, Director or advisor to twenty firms - from start-ups like Imperial College's DeltaDot (inventor of the world's most advanced DNA sequencer) to global giants like GEC. Aside from his role at Dyson, he currently chairs Avon Rubber and serves as Vice Chairman of NEC Europe.

Heading-up Dyson's move into China, Richard has developed contacts at the highest reaches of Government and at local Party Secretary level. He understands the pitfalls and the need to enter the market at the right level, in the right place and with the right partners.

Richard's presentations set out the measures necessary for any organisation to secure its future. Delivered with trademark gusto and a sharp wit, his message is clear: keep innovating, look after suppliers, maintain margins, refuse to allow passengers, stress test your strategy, train those it most benefits and work out what customers are thinking - not what you want them to think.

JLA Client Comments

"Richard was hugely entertaining, an excellent raconteur with useful business insights." ICBI

"Incredibly relevant, but also very funny. He definitely added value." World Business Research

"We were still talking about Richard late into the evening. He was a great success." QAS