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Turning Dreams into Reality
Brand and Reputation
The Importance Of A Visible Leader
Moving into New Markets
Achieving great things with less
As a search-and-rescue helicopter crewman in the North Sea, Will once had to pluck Richard Branson out of danger. He went on to become Virgin Brand Development & Corporate Affairs Director, Branson's right-hand man.
After working on large scale Virgin projects including the Pendolino train, Will took up the post of President of Virgin Galactic. He was at the hub of one of the most exciting business ventures of the early twenty first century: commercial space travel. He brought it from a nascent dream in the mind of Richard Branson to a project with real spacecraft, test flights and a spaceport.
Will steered Virgin Galactic from concept to reality. He convinced investors, oversaw technical plans and developed a strategy which will soon lead to daily flights one hundred miles above the Earth's surface. Few can claim to be involved in such a breakthrough project.
After handing over to a US-based President for the next phase, Will has returned to brands and communication. He is Chair of a respected brand and product group, and serves on the Science and Technology Facilities Council, the government funding body for scientific research.
In presentations Will draws the distinction between invention and innovation - and argues that with the right incentives the private sector can create a whole new industrial revolution in space.
He also explains that Virgin can go almost anywhere, from cola to credit cards to space; even if a particular venture doesn't work out, the brand remains undamaged.
'Passionate and engaging' Doncaster Chamber of Commerce
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