Re-igniting creativity
Breaking the rules: doing things differently
Branding with ethics and environment in mind
Ethical marketing & the new consumer
Chris Arnold is the founder of SYMPLE and FEEL, a specialist in ethical marketing. He was formally a Creative Director of Saatchi & Saatchi, responsible for its development as a fully integrated company.
Chris is an acknowledged expert in creativity, and how it applies to business. His presentations explore the various way to re-ignite the creativity we experienced as children, both in individuals and across companies. Tools include fuzzy logic and setting fun challenges to think beyond two dimensions.
Aside from the more typical client briefs, Chris has worked with the BBC futurology unit to help the news team think more creatively. He has also served on the board of the Direct Marketing Association and chairs the DMA Agency Council.
Chris writes for a number of publications including Brand Republic, FT Creative Business and many trade publications.
"The best presentation we've had." Virgin Galactic
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