The qualities I look for in a speaker are knowledge of their subject area, a link to the theme of the event and relevance to the audience so they can make a connection.
It's worth paying a premium for a big name for a prestigious, long-standing or launch event. People will remember the speaker, not what they ate or if the room was too warm. Even when budgets are constrained, I see value in guest speakers; without them the event can feel flat, especially if speakers have been used in the past.
I measure success by the atmosphere at the event and the buzz in the room - plus feedback from clients and speakers themselves.
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