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JLA: In practical terms, what can a manager learn from a sportsman?
KB: Apart from the setting, the business world is no different to sport. We both compete to be the best, to do whatever it takes to leave the opposition in our wake, and to deliver results.
JLA: What's your formula for beating the competition?
KB: I have a very disciplined approach. Being the best is rarely a coincidence. With most of us it's the result of a tried and tested formula, on or off the pitch: Talent + preparation + innovation + leadership = success.
JLA: What do you do to ensure your presentation has a lasting impact?
KB: I use video footage that's never been broadcast to illustrate just how the England rugby team rose from 'nearly-men' to the best in the world - with lots of practical examples for delegates to apply in their own teams.
JLA: What motivates you?
KB: Mohammed Ali's mantra - 'if I'd been a dustman I'd have been the best dustman there is.' It's all about being the best you can be in whatever you do.
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