The great thing about being a journalist is that you have a ringside seat at history. I have a tape of one interview I did where for twenty-nine minutes you do not hear my voice. Then finally, Mrs. Thatcher says 'Well, aren't you going to ask me a question, Eve?'
Newspapers have suddenly become aware that business is important. How do you get your story in the business pages? Here's a tip - have a feminine aspect to your business. Go mad, have a woman on the board! But at least have a female element to your story. The business pages love pictures of women to brighten up all that heavy copy.
Secondly, you can't have a CEO and board who are paralysed by the thought of the press. You are in it for the long haul. You have to make friends on the other side. Invite the press in - once they have seen the whites of your eyes, they can never be quite so nasty.
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