Rita Clifton

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Brand expert Rita was President of the Market Research Society, Vice Chairman and Strategy Director at Saatchi & Saatchi, and CEO and Chair of Interbrand, the company behind the Best Global Brands list. She defines a brand as an organising idea, setting you apart from competition: “It’s about building values and ethics, communicating and living up to them – especially in the digital space where mistakes are never laid to rest. Without trust, you can’t have a brand.” Rita talks about reputation, internal brand management and digital branding.


Biography

Rita Clifton has been described as a ‘brand guru’ by the Financial Times, as ‘the doyenne of branding’ by Campaign magazine, and as ‘a fabulous ambassador for business’ by Retail Week. She graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and later became Chairman for a ten-year term.

Rita now has a portfolio of chairing and non-executive director roles, including John Lewis Partnership, ASOS, Nationwide Building Society, and Ascential plc. Previous non-executive board roles have included Bupa, Dixons Retail plc, and Populus, the research group. She was co-founder and chair of the global business consultancy BrandCap, which has offices in London, New York, and Hong Kong, and which she later sold on to the management group. Rita was also made a Visiting Fellow at Saïd Business School, Oxford University.

Rita has worked with many leading businesses and organisations around the world, and speaks on all aspects of brands, branding and business leadership. She is a regular commentator on all major TV, news and social channels, and her writing has included the bestselling book The Future of Brands, and The Economist book Brands & Branding. In Love Your Imposter, Rita examines new types of business leadership.

Her pro bono board roles have included WWF (Worldwide Fund for Nature), the UK’s Sustainable Development Commission, the leading think tank Green Alliance, and as Chair of the global sustainability non-profit Forum for the Future.

Rita was awarded a CBE for services to the creative industries.

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Books

Book written by Rita Clifton CBE
Book written by Rita Clifton CBE
Book written by Rita Clifton CBE

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JLA Presents


Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Speakers
Priya Lakhani, Anne-Marie Imafidon, and Neil Lawrence

Please join us in our JLab studio near Oxford Circus at 08:30am on Tuesday 30th April for our next speaker’s breakfast event. Following our sell-out event for IWD back in February, we will be joined by three fantastic speakers for an exploration of the uses, myths and concerns surrounding AI.

Location

JLA, 14 Berners Street, London

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Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Speakers
Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.

Location

Bishopsgate Institute, London

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