BIOGRAPHY

Presenter, writer, producer, musician and self-confessed 'geek' LJ (Laura-Jane) is best known for her role covering social media trends and gadgets on BBC News' Click programme.

Starting out as a musician (she started playing piano at the age of three and has perfect pitch) LJ quickly developed a taste for music technology. After a degree in music she worked as a touring musician and as a sound engineer for Pete Waterman before moving into TV.

With Click, LJ naturally covers developments in consumer music and audio technology whilst also covering the latest internet 'memes' and what has made them into a social media phenomenon. She has also been a guest on the QVC shopping channel covering gadgets and consumer electronics where she gained an insight into the retail and manufacturing side of technology. Unsurprisingly LJ is also a regular blogger on the world of technology with her Geek Chic blog covering new and upcoming gadgets, trends, the internet, music, commerce and all things in between.

LJ speaks about the latest consumer and technology trends, how social media works and affects the world, and the nature of viral content and what makes it successful. Along with her work in front of the camera, LJ also runs her own music production company and occasionally writes restaurant reviews.

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