One of the few who understand the complex interplay of politics, market forces and business strategies, Jonathan Story is Professor of International Political Economy at INSEAD and the Shell Fellow in Economic Transformation.
Jonathan predicted key events and trends such as the fall of the Berlin Wall, the East Asian crisis and the Russian financial meltdown. His clear understanding of political, commercial and cultural differences makes his findings invaluable to businesses with an international interest
As chair of a consultancy firm for country risks, Jonathan now develops case studies on nations which have gone through and are undergoing regime change. In Europe, Asia and the Middle East, he has established which factors influence the change process and focuses on the problems facing companies trading in such conditions.
Looking at the other side of the globe, Jonathan's book China: The Race For Market explores the opportunity and alarm caused by its rapid rise. He argues that it is essential to understand the forces shaping China's future before you can make a strategy there, and asks the question 'How do western business people operate in such a complex and dynamic environment?'
Jonathan serves as a consultant to governments, international organisations and multinational corporations.
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Opportunities in Developing Market Economies
£10K TO £25K
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CONSTRUCTING CORPORATE LEADERSHIP THROUGH STRATEGY & POLICY
by Jonathan Story
Business, markets and politics dance together. The key to corporate leadership is to construct a future through strategy and be sensitive to markets and politics when making corporate policy.
Business leaders should start by distinguishing between corporate strategy and corporate policy. Strategy is about vision, direction-setting, marshalling of resources. Policy comes both before and after strategy. It is crafted by cultivating sensitivity to context - national cultures, macroeconomic trends, currency fluctuations, social change, and politics. It is also about delivery of results and adding value.
Corporate policy must be crafted taking into account location, recruitment and retention, marketing and finance or relations between subsidiaries and with headquarters to varied conditions around the world. Similarly corporate strategies have to be elaborated, and opportunities and risks assessed in full recognition of the external environment in which they take place.
It is through this holistic lens that business leaders may integrate markets and politics into strategic management, and it is through policy that corporate strategies are implemented to deliver results.