CONFERENCE SPEAKERS
Fee donated
"Fru made us howl with laughter, wince in empathy and think very hard about the future."
East Midlands Chamber of Commerce
TOPICS
IT & Online Business
SPEECH TITLES
Leadership in challenging conditions
The UK Media industry
How to engage with the digital generation
BIOGRAPHY
Fru is the managing director commercial and online at ITV, responsible for advertising and other commercial revenue for the broadcaster.
Fru worked successfully for a number of years in commercial radio, becoming Chief Executive of GCap Media, the largest commercial radio company in the UK embracing Capital and Choice FM. She held special responsibility for national commercial sales and online operations.
Fru spent two years as CEO of Virgin Radio, where she was credited with delivering the strategy for multi platform distribution for all Virgin stations.
Fru first made her name at Yahoo as European Sales & Marketing Director just as dotcoms were moving from boom to bust. By the time she became Managing Director of Yahoo UK and Ireland she had built a clear vision of the future of interactive technology, the opportunity it presents, the creativity it can inspire and the need to listen to a generation who have grown up with the web.
Now at ITV, Fru is at the forefront of a revolution in broadcasting as the industry faces up to changing technologies, audience demands, and revenue streams.
Fru is also a non-executive director of Betfair and speaks on the media industry and future directions for technology.
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