Motivational Speakers | After Dinner Speakers | Keynote Speakers | JLA Speaker Bureau - JLA
JLA is the UK's biggest specialist agency for keynote, motivational speakers and after dinner speakers, conference presenters, awards hosts and cabaret for corporate, industry and public sector events.
Clive Humby is a leading marketing analyst, with a blue chip client list. A specialist in customer retention, he is the chief architect of Tesco's Clubcard and segmentation programme.
Clive is co-author of Scoring Points: How Tesco is winning customer loyalty. The book details how the supermarket giant harnessed technology to reinvent itself and its relationship with customers. As well as dominating the grocery sector in Britain, it has become the world's largest online grocer and a global retailer selling everything from travel insurance to televisions.
Presentations describes how Tesco uses Clubcard to learn more about its customers. In a tough competitive climate in which consumers chase the best deals, Clive shows how loyalty really works and how segmentation allows you to target special offers at low cost - with maximum returns on investment.
Clive Humby is a Visiting Professor of Integrated Marketing at Chicago University, and Industrial Fellow at Kingston.
£5K TO £10K
