CONFERENCE SPEAKERS
£5K TO £10K
"Awesome"
Aviva
EXTERNAL LINKS
JLA is not responsible for the content of external websites.
TOPICS
Corporate Turnaround, Customer Service & CRM, Retailing
SPEECH TITLES
The difference between leadership and management
The value of internal branding
BIOGRAPHY
During his five years as the US-based CEO of Burger King Corporation, Barry received international recognition for his performance. Fortune gave him their front cover and labelled him a 'Turnaround Champion'.
Barry is now an entrepreneur, author and inspirational speaker on both sides of the Atlantic. He has written several books, including Dream Merchants & Howboys: the road to business success. It examines some of the world's greatest visionaries, and the often crazy decisions they make. His first book, This Indecision is Final, was described by Tom Peters as 'provocative, witty, wise and mercifully brief!'
With a good deal of irreverent humour, he shows how to lead (not manage), and how to energise the people who work for you, with you and above you; how branding runs throughout every facet of the organisation; and how to develop a relationship with customers that goes beyond satisfaction.
Barry has made hundreds of speeches to blue chip corporations. His aim is to show audiences how to stay ahead in fast-changing and increasingly unpredictable markets.
© Copyright JLA: All Rights Reserved
