QUOTE UNQUOTE
GETTING THE BEST OUT OF… CABARET
by JLA
Unlike comedy club or theatre crowds, event audiences have not paid specifically to see your cabaret artist – or any other kind of live performance. Other things will be vying for their attention, the house lights will have to remain up, and a third of the guests will probably start off with their backs to the stage. Live comedy can engage and unify audiences more than any other form of entertainment, but for maximum
effect it helps to follow some basic rules.
The audience must be able to see and hear the artist. If possible avoid towering table centres and an acre of dancefloor between stage and audience.When the artist arrives, usually no more than an hour before going onstage,brief him/her on the day’s events and any sensitivities about the host organisation,sponsors or guests. Try to keep to the timetable, allow the audience to have a ‘comfortbreak’ before the show, ensure that waiters have cleared the room, agree how the artist should be introduced – and then leave it to him.
JLA have unparalleled knowledge of how to captivate audiences who haven’t paid specifically to see the entertainer in front of them, whether a major star or a complete unknown. Since 1991 we have demonstrated our commitment to uncovering talent by producing the biggest shop window in Europe, The Real Variety Show.
This section features established names next to up-and-coming and leading edge performers. As with The Index, they have been picked out from our main database for their particular skill at connecting with corporate audiences. If the artist you have in mind is not here, please ask your JLA agent for their details.
TOP 6 HITS FROM THE REAL VARIETY SHOW
